Jazzillion Logo Design

Jazzillion, a vibrant small jazz group, needed a unique logo to enhance their brand visibility and provide an easy way to connect with their growing audience. As a member of the band is my father, I was tasked with creating a logo that would help them stand out and promote their performances.

The project began with an analysis of their informal branding, which included the use of a raccoon mascot and the colour orange, inspired by an orange paper tuba the band uses in their performances. I created initial wireframes based on this visual identity, then collaborated closely with the band, receiving valuable feedback, particularly on font choices. After several iterations, the final design was refined until it perfectly represented the spirit of the band, providing them with a recognizable, professional logo and a tool to direct fans to their social media for future gigs.

This logo serves not only as a visual representation of Jazzillion but also as a functional asset for their online presence and performance promotion.